End-to-end brand build to a warm lead pipeline

Pain

A new brand means everything at once: visual identity, website, first ad campaigns, lead capture. If one part is missing, the rest suffers. The bottleneck was image production: too little output for too much manual work per ad image.

Solution

• ◆Define brand guidelines (logo, colors, tone) as common ground for site and campaigns.
• ◆Build the site in Next.js with built-in lead tracking, no external CRM as a prerequisite.
• ◆Automate ad-image production with prompt-driven generation: the same effort now produces more variants per week.
• ◆Qualify incoming leads automatically by heat score (Hot / Warm / Cold) and route them into the right follow-up track.

How it works

1. 01
   Brand

   Visual language and tone captured in a tight guideline set: logo, colors, image style.
2. 02
   Web

   Next.js site with a clear conversion funnel; the form posts straight into the CRM.
3. 03
   Ads

   Meta campaigns with prompt-driven image variation; A/B testing on the image, not just the copy.
4. 04
   Leads

   Heat-score classification at intake, automatic reminders on warm leads, reporting in the dashboard.

Outcome

From 0 to a running pipeline with warm enquiries every week. Image production now yields more variants per week at the same effort, across multiple campaign iterations in the running brand project.

Why this stack

Next.js

Fast SSR, built-in routing, deploy on Vercel in minutes.

Meta Ads

Reach and targeting for renovation audiences in DACH.

Image generation

Prompt-driven variants scale without linear photo production.

Lead funnel

Heat score plus automatic escalation decides where manual effort actually pays.