Website with built-in lead tracking

Pain

Before automation, the path from form to customer reply was long: mail arrived, sometimes filed as spam, sometimes forgotten. Then the lead had to be entered into the CRM by hand. In practice: leads got lost, response times were inconsistent, follow-up happened by accident.

Solution

• ◆Validate the form on client and server, bad input is rejected immediately.
• ◆Send an instant confirmation to the lead and a structured notification to the sales inbox (Resend).
• ◆Sync the lead automatically into the CRM with source tag, heat score and timestamp.
• ◆Set automatic reminders if no response happens within n days, no lead sits idle.

How it works

1. 01
   Form validation

   Zod schema checks required fields, email format, anti-spam honeypot.
2. 02
   Instant confirmation

   Resend sends a confirmation to the lead and a notification to sales.
3. 03
   CRM sync

   Lead is written with tags (source, heat score, timestamp) into the CRM.
4. 04
   Reminder cron

   If no contact happens within X days, a reminder goes to sales.

Outcome

Before, there were many errors, manual follow-up and forgotten leads. Today capture, reminders and escalation run automatically. Every enquiry has an owner and an escalation deadline.

Why this stack

Next.js

Server actions unify form handling and server logic in one stack.

Resend

Reliable transactional mail, sending configured via the provider's EU region.

CRM sync

Structured lead data lands where sales actually works, no tool hopping.